It used to be that money equaled motivation. But Generation Y and, now Z, value much more than that. Studies show that money is no longer the motivator it once was. Companies like Google and Twitter have shown that company culture is becoming a way to hire and keep talent. At Priority Staffing, we have some suggestions for both our candidates and our clients.
Employees now have to decide what matters most to them. If all offers are competitive, will they prefer a nurturing and welcoming work culture? Will they choose a creative workspace with freedom to make decisions that help their work-life balance? Do they most want to feel appreciated and valued by at-work programs? Or will learning programs and education be the best benefit? There are good jobs out there that will have more of what you’re looking for.
Employers, on the flipside, will find that if they value and utilize what their employees bring to the table, besides revenue, they are on target to increase retention and recruiting talented, motivated personnel. Studies show that 89% of managers think employees leave for higher salaries; when 80–90% actually leave for reasons other than money! Hire an HR professional or internal communication specialist to help you create a culture that develops employee morale and motivation.
Making changes toward building a workplace culture that validates its employees and motivates loyalty can have huge rewards for both employees and employers — including increased retention, and attracting candidates whose skills and talents benefit your company.